“How much does a website cost?” opens almost every intro call. The honest answer is anywhere from a few hundred to tens of thousands of euros, which helps nobody. So here is what the price actually depends on, which ranges are realistic for small and mid-sized businesses in Germany, and which running costs to plan for.
Three ways to get a website
Site builder (Wix, Jimdo, Squarespace): roughly EUR 15 to 40 a month for the common plans, plus your own time. Wix plans currently run from EUR 16.66 to EUR 40.46 a month, with shop-oriented plans up to EUR 177.31. Enough for a first presence without special requirements. The limits show in loading speed, search visibility and as soon as you need booking or a customer area.
Freelancer or small studio: Professional company websites typically cost between EUR 1,500 and 8,000. You get a custom design, a clean technical base and one contact who knows your project.
Agency: From around EUR 8,000 upwards, much more for larger projects. You get teams for strategy, design, copy and development. Useful for large corporations and complex brand presences, oversized for most small and mid-sized businesses.
What drives the price
Number and type of pages
A typical company site has a home page, services, about, contact and the legal pages. Every extra service page, location page or section such as careers adds effort, mostly in concept, design and copy rather than technology.
Copy and images
The most underestimated item. If you bring finished copy and good photos you save a lot. If copy needs to be written, reserve part of the budget for it. Good copy matters more to Google and to visitors than any design detail.
Features
A contact form is standard. Online booking, multiple languages, a blog with an editor, shop features or integrations with your industry software cost more. At some point it is no longer a website but a web app.
Template or custom design
An adapted template is cheaper but often looks like your competitor’s site. A custom design takes more time but fits your company and guides visitors to an enquiry.
How KSTAQ quotes
At KSTAQ a landing page costs €999, including 3 months of care and SEO maintenance. A company website with up to 8 pages costs €1,999, including 6 months of SEO maintenance and a GDPR-compliant build. Both include concept, custom design, development, technical SEO, a contact form and launch on your domain. See all packages on the packages page.
Do not forget running costs
A website is not a one-off purchase like a piece of furniture. These items come up every year:
| Item | Typical cost |
|---|---|
| Domain (.de) | EUR 10 to 20 per year |
| Hosting | EUR 0 to 30 per month |
| Updates and security | EUR 30 to 100 per month |
| SEO (optional) | from EUR 200 per month |
KSTAQ offers a care plan for €49 a month with hosting, updates, backups and small changes. SEO maintenance from A to Z costs €299 a month. Both can be cancelled monthly.
What does it cost if the website needs to do more?
As soon as customers should sign in, edit data or book appointments, you no longer need a website but an application. At KSTAQ a web app starts at €3,999 and a SaaS product at €9,999. Anything in between depends on the scope and is set out as a fixed price in the proposal after the intro call. How such a project runs is explained in Building a SaaS MVP.
Is the fixed price really fixed?
Yes, as long as the scope is written into the proposal. Extra costs only arise if you ask for additional pages or features. We discuss those beforehand and in writing, before anything is built.
How to spot a fair proposal
- Fixed price instead of timesheets. You know the cost upfront.
- Clear scope. Number of pages, features and feedback rounds are written down.
- You get all rights and credentials. Domain, code and hosting access belong to you.
- SEO basics included. Titles, descriptions, speed and structured data are not extras.
Conclusion
For most small businesses a professional website costs between EUR 1,500 and 8,000, plus EUR 50 to 100 a month for hosting and care. A site builder is cheaper if you invest your own time and can live without features. If the website should bring in enquiries, a custom solution is usually the better investment.
Want to know what your website would cost? Send me a short note. The intro call and proposal are free.
Sources
- Was kostet eine Website? Wix Website Kosten in 2026, Wix (German)
- Pricing, Jimdo (German)
- Pricing, Squarespace
- Creating helpful, reliable, people-first content, Google Search Central
Site builder prices change often; the providers' pricing pages are authoritative (as of November 2026). The ranges for freelancers, agencies and running costs are KSTAQ estimates, not a statistical survey.